Project Title: Innovation Summit Series
Client/Company: Edmund Optics
Date: 2022-2024
Project Overview: The Edmund Innovation Summit Series is a yearly live and in-person event hosted in Cupertino, California, bringing experts together to network with like-minded peers and learn about the latest optics and photonics technologies. What began as one yearly event has grown to several events per year, with two locations in the U.S. — Cupertino and San Diego — and an international presence in Europe. Since our Innovation Summit gained popularity in the U.S., we hosted the first-ever European Innovation Summit on June 13th, 2024, in Veldhoven, the Netherlands. We held an Innovation Summit event for Imaging in San Diego on September 17th, 2024, and we also just wrapped up our most recent U.S. event in Cupertino with a NEW focused Summit around Life Sciences.
Project Scope: Branding & Identity Design, Web & Digital Design, Print Collateral (e.g., brochures, banners, badges), Motion Graphics & Multimedia Assets Photography/Art Direction, Digital Advertising Campaign (social, web).
Project Role: Lead Art Director: Led the design team in developing the brand's visual identity and provided creative direction for all marketing assets and collateral. Created digital banners, social media ads, and email campaign assets. Worked closely with copywriters, photographers, and project managers to align the creative vision with business objectives.
Process & Approach: I began with brainstorming sessions to generate visual concepts, followed by creating mood boards and sketches. After client feedback, the design was refined into final high-resolution assets.
Innovation Summit Series - Precision Manufacturing - San Diego, CA - September 17, 2024
Images from the in-person San Diego event & Europe event
Innovation Summit Series - Life Sciences - Cupertino, CA - December 12, 2024
Preliminary concepts
Webpage concepts
Email Example and linkedIn Banner
