ABOUT JOSH
With over a decade of experience in graphic design and art direction, I specialize in leading creative projects that blend strategic vision with exceptional design. My expertise spans across digital and print, branding, and multimedia, where I’ve successfully directed campaigns that engage audiences and drive business growth. I’ve led teams, mentored talent, and collaborated across departments to produce impactful visuals that elevate brands. Whether in email, social media, or digital ads, I am committed to creating designs that make a lasting impression.
MY CURRENT FOCUS
01. Integrated Marketing Campaigns
My current focus in graphic design is centered on integrating creativity with strategic direction to produce impactful, high-quality visuals across digital and print channels. I enjoy leading projects that require a balance of creative innovation and practical execution, especially in fostering collaboration across teams to drive brand identity and elevate campaigns. Ensuring that the design process not only meets but exceeds brand objectives, while also mentoring junior designers, is key to my approach.
02. Visual Design & Direction, Brand Design
I specialize in Visual Design and Direction, with a strong focus on creating cohesive and innovative brand identities. My work blends creative vision with strategic execution, ensuring that every design element aligns with the overarching brand narrative. Whether crafting logos, designing marketing collateral, or leading digital campaigns, I aim to elevate brands through thoughtful and impactful design solutions. My approach is collaborative, guiding projects from concept to completion while mentoring team members to enhance creativity and maintain consistency across all visual touchpoints.
SKILLS & EXPERTISE
• Creative Direction: Leading the conceptualization and execution of integrated campaigns, ensuring alignment with brand objectives.
• Brand Identity Design: Expertise in creating cohesive and impactful visual identities across digital, print, and multimedia platforms.
• Graphic Design: Skilled in designing for both print and digital platforms, with a focus on typography, layout, color theory, and branding.
• Team Leadership & Mentorship: Proven experience leading and mentoring design teams, fostering creativity and professional growth.
• Cross-disciplinary Collaboration: Working effectively with various teams, including marketing, sales, and strategy, to ensure the success of initiatives.
• Digital Marketing & Social Media: Leveraging tools like Adobe Creative Suite, Marketo, and digital design best practices for campaigns.
• Adobe Creative Suite: Proficient in Photoshop, Illustrator, InDesign, and After Effects for high-quality visual creation.
• Strategic Thinking: Balancing creative vision with strategic objectives to enhance brand positioning and audience engagement.
• Project Management: Managing the design and execution of marketing assets, from conceptual stages to final delivery.
• Presentation Skills: Strong communicator with the ability to present and pitch creative concepts to internal teams and clients.